Somebody told me once about a new program in the town where she was from in which the symphony charged extra ($8 a person or something small) for people ages 25-40 who wanted to come an hour or so early before the concert to have drinks and/or meet singles! Apparently it worked really well! It sounds silly, but since it targeted an underrepresented age group in the concert hall, it probably made a big difference in audience demographics.What a great idea! Just anecdotally, the Symphony is considered a good date night. In addition, this is that 25-40 segment that is difficult to reach in the orchestral world. While I imagine the Pop's might do better with this age range, yet another incentive to come out couldn't hurt, and certainly not the bottom line either.
I already feel bad for the ones that aren't successful though! Definitely bring a friend.
That's all for now!
